A travel-weary return guest walks through your door. Without missing a beat, your staff greets him by name, mentions his favorite bourbon is waiting at the bar, and lets him know his room is already set at his preferred temperature. This is not a fairy tale — it’s effective hotel data management in action. Hotel data is your most valuable asset in today’s digital-first world. Yet many properties surrender this advantage with 21% of database records worldwide containing masked emails because online travel agencies (OTAs) are playing gatekeeper to these relationships.
