Inspiration
East Hotel drove 560+ room nights with this flash sale
Subject line: 72 Hour Flash Sale
Sent: May 2024
Brand: East Hotel
Category: Inspiration
Hotel location: Canberra, Australia (APAC)
Our thoughts
Conveniently located in the heart of Canberra, East Hotel offers guests a new, different and unexpected experience in hospitality. The East Hotel’s one-time campaign sent to its guest database, excluding those with future bookings, proved to be highly effective. The hotel teased a discount of 20% off select rooms, available only if guests booked within 72 hours. The compelling offer and sense of urgency led to an above average click-through rate of 4.1%. East Hotel secured 565 room nights thanks to this well-executed campaign.
Open rate: 43% (Regional average is 32.3% for this segment size)
Click-through rate: 4.2% (Regional average is 2% for this segment size)
Room nights booked: 565
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