Inspiration
InterContinental Hua Hin Resort segments their guest database to drive room nights
Subject line: Unleash Experience Unforgettable 96 HOURS Offer!
Sent: May 2023
Brand: InterContinental Hua Hin Resort, an IHG Hotel
Category: Inspiration
Hotel location: Thailand (APAC)
Our thoughts:
The Intercontinental Hua Hin Resort promoted a 96-hour room offer in this 1-time campaign. The resort hyper-segmented its guest database to target guests within 200km of their property to drive last-minute business. And the campaign proved to be a success, as the resort saw a high email engagement rate and drove over 230 room nights through a single email campaign.
Open rate: 42%
Click-through rate: 2.7%
Room nights booked: 230+
More inspiration
Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort
Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]
Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign
Inspiration Majestic Hotel & Spa Barcelona wins US guests with this 4th of July campaign Subject [...]
InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign
Inspiration InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign Subject [...]
Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort
Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]
Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign
Inspiration Majestic Hotel & Spa Barcelona wins US guests with this 4th of July campaign Subject [...]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.